Fall 2016 Trade Marketing Upfront

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If you are responsible for marketing or selling to brands and their agencies, this event is for you.

A conference for trade (business) marketers, by trade marketers. Brought to you by the company who makes our kind of marketing innovative and scalable.

Tuesday

November

01

2016

1:30pm

8:30pm

Particiants from some of the Leading Media & Ad Tech Firms

Join Fellow Marketing & Sales Executives from:

ABC, AOL, Accordant Media, eMarketer, Forensiq, KITE, Outbrain, Rakuten,

Time Inc, Time Warner Cable, The Trade Desk, The Weather Channel and Many Others.

Confirmed Speakers from
the Leading Media & Marketing Firms

Host / Moderator

Adam

Gelles

Marketing 2 Marketers

Adam Gelles is a marketing executive and entrepreneur, with more than twenty years experience in delivering advertising and marketing solutions for Fortune 500 clients.

Throughout his career, Adam has led b2b marketing teams at Microsoft, interactive marketing teams at McCann Erickson, and industry leadership teams at the Interactive Advertising Bureau.

His early career included work for several advertising agencies, including Avrett, Free & Ginsburg (IPG) and Saatchi & Saatchi (Publicis), for clients such as, Buick, Campbell’s Soup, Delta Airlines, Enterprise-Rental Cars, General Motors, Goya Foods, MasterCard, Motorola, and US Airways.

His thought leadership on marketing and media has been published by leading trade and business journals including, Advertising Age, Adweek, The Myers Report, Forrester Research, and The Wall Street Journal.

Keynote speaker

TBD

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

A Big Thanks To Our Partners

DETAILS

DATE

November

01

2016

1:30pm

8:30pm

LOCATION

TIME

Tuesday

1:30pm

8:30pm

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

LOCATION

How Do I Get INvited

This Spring we had Marketing & Sales Executives from:

ABC, AOL, eMarketer, Forensiq, KITE, Outbrain, Rakuten,

Time Inc, Time Warner Cable, The Trade Desk, and Many Others.

#2016TMU

Sharing is caring.

WHAT TO EXPECT

01

learn best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN
INSIGHT

Hear from from some of the most innovative trade marketers in the biz.

03

Be
INSPIRed

Leave smarter, invigorated and empowered.

WHAT WILL GO DOWN

1:30 PM

CHECK in

Get your badge. Grab a cup of coffee, and smooze with collegues.

2:00 PM

wELCOME

"The Future of Ad Business Marketing"

Adam Gelles | Principal, Marketing 2 Marketers

2:15 PM

Inventive Ways to Work with Trade Publications

Have you ever wondered about the thought processes behind some of our indsutry's greatest trade media partnerships? Hear some of the strategies behind the scenes from the people that created them.

Moderator: Adam Gelles, M2M

Panel:

Ben Plomion, CMO, GumGum

Rebecca Mahoney, CMO, Teads

3:00 PM

Digiday PresentatioN

The folks from Digiday will have 30 minutes to present its offerings for calendar year 2017. They will present case studies, capabilities and new opportunities.

Speaker:

Paul Borselli, Chief Client Officer, Digiday

3:30 PM

Best Practices to Select & ACtivate Event Sponsorships

There are a myriad of advertising industry events. How do I select the best ones that align to my marketing strategy? How do I activate events in smart and revenue generating ways?

Panel:

Babs Rangaiah, Partner, Global Marketing Solutions, IBM | iX

Adam Gerber, SVP, Client Development & Communications, ABC

Maria Pousa, CMO, Integral Ad Science

4:15 PM

Media Village Presentation

For more than 30-years, Jack Myers has been the go-to visionary in the media business. He will share with us ways that ad sales marketers can access MEDIAVILLAGE.COM's unique audience through exceptional content.

Speaker:

Jack Myers, Chairman and Media Ecologist at MyersBizNet, Inc.

4:45 PM

Coffee Break & Demos

Have a cup of coffee or two, schmooze with colleagues and explore more about the technologies that can enable trade marketing. You could also talk turkey with trade publications leaders.

5:00 PM

Building SuccessFul Trade Marketing Operations

How do I build a sucessful marketing team for business marketing? What are the skills, and functional areas required to build an effective trade marketing team.

Panelists:

Anthony Hearne, VP, Global Sales Marketing, Outbrain

Betsi Rosen, Chief Recruitment Officer, CuttingEdge

5:45 PM

Advertiser Perceptions

Presentation

Advertiser Perceptions will share with us exciting insights on what advertisers think about advertising and media brands.

Speaker:

Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions

6:15 PM

Keynote

A leading practioner in our industry will share their experiences and best practices.

Speaker: TBD

6:30 PM

Cocktails & Demos

Have a cocktail or two, schmooze with colleagues and explore more about the technologies that can enable trade marketing. You could also talk turkey with trade publications leaders.

marketing TECHNOLOGY IS BEST WHEN IT connects PEOPLE.

-adam

Fall 2016 Trade Marketing Upfront

November

01

at

1:30pm

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Expected particpants

We Are Excited to Welcome Trade Marketing Leaders from Around the World